3 Frameworks for Thinking About Notification Systems | by Brian Liou | Jun, 2024

1. Purchaser Journey Mapping Framework

Purchaser journey mapping is a visual illustration of the tactic a purchaser goes by to achieve a goal alongside along with your agency. This framework helps you understand and optimize the consumer experience all through all touchpoints.

Steps:

1. Define Personas: Set up completely totally different client personas (customers, dashers, retailers, and so forth.).
2. Map Touchpoints: Outline all touchpoints the place prospects work collectively alongside along with your notifications (e-mail, push, SMS).
3. Set up Ache Elements: Highlight areas the place prospects might experience notification fatigue or drop off.
4. Optimize Experience: Alter the timing, frequency, and content material materials of notifications to spice up engagement.
5. Monitor and Iterate: Use recommendations and analytics to continually refine the notification approach.

Benefits:

• Improved client experience by addressing ache elements.
• Larger alignment of notifications with client desires and behaviors.
• Enhanced engagement by custom-made and properly timed notifications.

2. Design Contemplating Framework

Design pondering is a solution-focused, iterative course of that targets to know prospects, drawback assumptions, redefine points, and create revolutionary choices to prototype and examine.

Steps:

1. Empathize: Conduct client evaluation to know their desires and preferences regarding notifications.

2. Define: Clearly articulate the problem based totally on insights from client evaluation.

3. Ideate: Brainstorm potential choices for custom-made, properly timed, and non-intrusive notifications.

4. Prototype: Develop small-scale prototypes of notification strategies.

5. Check out: Implement and examine these prototypes with a subset of consumers, gather recommendations, and refine the choices.

Benefits:

• Particular person-centered technique ensures notifications are associated and attention-grabbing.
• Encourages creative problem-solving and innovation.
• Iterative testing and refinement end in extra sensible choices.

3. Experience Acceptance Model (TAM) Framework

The Experience Acceptance Model (TAM) helps to know the weather that have an effect on client acceptance and utilization of latest know-how. This model could also be tailor-made to guage and improve your notification system.

Steps:

1. Perceived Usefulness: Assess how useful prospects uncover the notifications by the use of relevance and price.
2. Perceived Ease of Use: Contemplate the user-friendliness of your notification system (e.g., ease of managing preferences).
3. Angle In course of Use: Measure client attitudes in course of receiving notifications out of your platform.
4. Behavioral Intention to Use: Analyze the prospect of consumers persevering with to work together with notifications.
5. Exact Use: Monitor exact client interactions with notifications and correlate with engagement metrics.

Benefits:

• Presents a structured technique to know client acceptance.
• Helps decide areas for enchancment in every system design and client experience.
• Data-driven insights into client conduct and preferences.