9 Signs It’s Time to Switch Email Services

The best way to inform in the event you’ve outgrown your present supplier.

Relating to e-mail advertising, the time-tested age-old saying rings true:

Your emails are solely pretty much as good because the service supplier sending them.
*OK, this isn’t actually a time-tested age-old saying, nevertheless it must be.

Pay attention, it’s no shock that e-mail is a cornerstone of any sturdy advertising and communication technique. That’s as a result of your emails are a direct line of communication together with your viewers, AND you have total control over them.

Nevertheless, you might not be getting essentially the most out of your e-mail advertising efforts, and all of it has to do together with your e-mail service supplier (ESP).

Whereas issues have most likely been working easily for fairly a while (or smooth-ish), you might begin noticing unanticipated limitations or once-minor frustrations pile up — all issues akin to rising pains after you’ve been sending emails for some time.

When your e-mail efforts and technique broaden, so do your wants as an e-mail marketer, and your present supplier could not be assembly the mark.

However how are you aware if it’s time to modify? That’s the place this publish is available in. To assist together with your decision-making, we’ve compiled a listing of 9 indicators you’ve outgrown your present supplier, and it’s time to discover different choices in your e-mail advertising.

However first…

What’s holding you again from switching ESPs?

Earlier than we dive into the indicators, it’s time to modify. It’s necessary to deal with the elephant within the room and name out what’s most certainly holding you again from beginning this dialog within the first place.

So, what’s the most important hesitation in the case of switching ESPs? The reply could shock you… it’s TIME.

• The time you’ve already invested together with your present supplier.
• The time it takes to analysis completely different choices.
• The time it takes to study a brand new app.
• AND the time required emigrate, replicate, and set the whole lot up in a brand new supplier.

We get it – time is cash. It’s one of the necessary investments you make each single day. So, in case your present supplier is working (or working-ish), is it even definitely worth the time to modify?

However, might you truly save time by switching ESPs? Most certainly, particularly in the event you’ve grown accustomed to making do with the minor frustrations and inconveniences or guide duties you full often.

Regardless, time is an enormous consider deciding whether or not or to not change ESPs, and we’d be remiss to not acknowledge that. So, with that mentioned, take your time and skim by means of all 9 indicators beneath. Hold observe of what number of apply to your present state of affairs, as a result of if it’s greater than 3, you’re nicely previous time for an improve.

9 indicators it’s time to modify ESPs:

1. Poor Deliverability Charges and Popularity

It doesn’t matter how fairly your emails are or how spectacular the content material is that if they aren’t attending to your subscribers. For this reason deliverability is without doubt one of the most important components within the success of your e-mail advertising efforts.

Refresher: Deliverability is the processes and protocols that guarantee your emails attain subscribers’ inboxes.
You can read all about deliverability here.

If you happen to discover that your emails are constantly ending up in spam folders — or aren’t even reaching the inbox in any respect — it’s a transparent signal that your present ESP could have deliverability points. And since this will have a detrimental impression on your whole email-related targets, it’s time to contemplate different choices.

2. Low Open and Click on-By means of Charges

Low engagement could also be on account of your supplier not serving to you have interaction your viewers successfully. Engagement charges assist gauge your viewers’s curiosity in your e-mail campaigns, and options similar to concentrating on, assist, and marketing campaign metrics all work to assist enhance these charges.

Low engagement charges, similar to open and click-through charges, are additionally a cousin to poor deliverability charges or improper authentication — all issues to test together with your present supplier when rooting out the reason for your situation.

Regardless, in the event you’re noticing drops in engagement, it’s value exploring the options out there from completely different suppliers.

3. Lack of Reporting and Analytics

Profitable e-mail advertising depends on real-time knowledge. For instance, are you aware which e-mail you despatched final month had the very best engagement? Or how about which of your subscription types is performing the very best?

Actual-time reporting is crucial in the case of monitoring the efficiency of your campaigns, measuring key efficiency indicators (KPIs), and making knowledgeable selections. In case your present ESP doesn’t provide sturdy reporting and analytics, you’re probably lacking out on the chance to optimize your e-mail advertising technique. Information-driven resolution making, FTW.

FeedBlitz offers a wide selection of real-time data available
on every email list, email campaign, and subscriber.

4. Restricted Options and Performance

As you develop, your e-mail advertising wants evolve, together with the options and performance wanted to perform your targets. What helped you get began together with your e-mail advertising could not assist you totally attain your potential in the long run.

In case your present supplier lacks important options like automation, superior segmentation, or A/B testing, it is perhaps time to modify to a extra complete platform. The absence of those options, or different desired options and performance, can restrict your means to create focused, personalised, and efficient e-mail campaigns. And people limitations additionally restrict your progress and income potential, as nicely.

5. Inadequate Buyer Help

Good buyer assist is invaluable if you encounter a problem or need assistance together with your e-mail campaigns. In case your present supplier’s assist staff is unresponsive, lacks useful sources, or is simply out there for choose pricing tiers, it may well double the frustration you expertise when hassle or questions come up.

A very good assist staff is just not solely specialists of their merchandise but additionally within the discipline of e-mail advertising. They’ll reply your questions and often create and replace out there sources that can assist you alongside the way in which.

Stellar buyer assist goes above and past to assist and empower you to take the reins and personal your e-mail advertising. In case your frustrations are piling up relating to assist, think about switching to a supplier with a repute for wonderful buyer assist.

6. Excessive, Hidden, Stunning, or Burdensome Prices

Electronic mail advertising prices can add up rapidly, particularly as your subscriber checklist grows otherwise you improve your mailing frequency. To not point out that the hidden charges and overages many ESPs tack on also can critically pressure your advertising funds.

With FeedBlitz, you’re only charged for active, unique email
subscribers, and no overages, no surprises, and no surcharges!

If you happen to’ve observed a big price improve with no corresponding improve in worth or performance, it’s value reviewing your present supplier’s pricing construction and exploring less expensive choices.

7. Restricted Integration Choices

You’re most likely utilizing multiple software, software, or platform in your advertising technique and, due to this fact, having to attach or switch knowledge from one to the opposite manually. Not solely is that this time-consuming, nevertheless it will increase the probability of information gaps and inefficiencies — neither of which you want.

Integrations can help you simply share and switch knowledge from one app to a different, automating and maximizing your efforts. Your ESP ought to provide direct and oblique integrations (Zapier) that can assist you streamline your efforts, releasing up your time so you possibly can concentrate on checklist and revenue-growing actions.

8. Scaling Challenges

Scalability is significant to satisfy and exceed your wants as an e-mail marketer and assist your progress. Are you sending higher volumes of emails often? Are these higher volumes hurting your deliverability or efficiency? And the way about your campaigns – have they turn out to be extra complicated relating to templates, layouts, or media included?

These progress indicators can simply trigger scalability challenges in your e-mail advertising platform. Your e-mail advertising platform ought to be capable of deal with elevated volumes and complicated campaigns with out compromising efficiency. In case your present supplier struggles with scalability, it could be time to discover different choices.

9. Frequent Downtime or Technical Points

Frequent service outages, downtime, or technical glitches are irritating and may fully disrupt your e-mail advertising schedule and injury your model’s repute.

Your supplier must be a dependable, sturdy, and secure platform to make sure uninterrupted communication together with your viewers. Whereas minor outages and surprising downtimes occur sometimes with all on-line methods, clear communication and frequent standing updates are important when these conditions come up. (This circles again to the stellar buyer assist merchandise above!)

If you happen to discover technical points recurring and communication with assist or your supplier about them is missing, it’s a superb time to contemplate switching to a extra dependable supplier.

Steps to take if you’re prepared to modify.

If, after studying by means of the checklist above, you’ve outgrown your present ESP and it’s time to modify suppliers, take the steps beneath to assist make the migrations and transition as {smooth} as attainable.

Step 1 – Take inventory of the whole lot you at present have occurring. Remember to word any of the next:

• e-mail campaigns
• e-mail lists
• funnels
• subscription types
• tags and customized fields
• and so forth.

This offers you a greater concept of the scope of your e-mail advertising and creates a full image of something that can should be replicated within the new supplier. This checklist additionally affords a possibility so that you can resolve what you wish to proceed with or cease doing.

We suggest retaining this checklist as correct as attainable for the remaining steps.

Vital word: While you swap ESPs, the photographs, hyperlinks, and archives of beforehand despatched campaigns will oftentimes solely be out there for a restricted time after you cancel your account. This is named asset retention. Completely different ESPs have completely different timeframes. They preserve property of canceled accounts. At FeedBlitz, for instance, we retain all shopper’s property for 90 days. It’s all the time a good suggestion to double-check this when making a swap!

Step 2 – Consider e-mail service suppliers. There are many ESPs and e-mail publication companies available on the market. Set up your search and analysis by focusing first on these 4 areas:

1. Your e-mail advertising wants and targets.
2. Your funds.
3. The repute of an ESP — each on-line and sending.
4. The out there options, companies, and assist that the e-mail supplier affords.

Step 3 – Attain out to a couple ESP’s assist groups. Many assist groups are sometimes pleased to reply any particular questions you will have, discuss store about e-mail technique, and consider your use circumstances in comparison with their out there options. Additionally, inquire about migration companies they could have. Have your checklist from Step 1 readily available to present a complete scope of your present technique and efforts.

Step 4 – Begin a free trial whereas your present operation is underway. Belief us on this one. Use a check pattern of your checklist and run campaigns concurrently to get a whole comparability image. This manner, you’ll see deliverability, engagement, options, and knowledge reviews for each suppliers to match simply. Free trials additionally can help you work together with their assist groups and sources, gaining perception into how technical questions are dealt with.

Know when it’s time to make a change.

Recognizing the indicators you’ve outgrown your present ESP and that it’s time to make a change is essential for making certain the continued success of your e-mail advertising campaigns.

Up so far, what’s labored in your e-mail advertising has served you nicely, however it could not do you justice in taking your targets to the following stage. Whether or not you’re coping with deliverability challenges, rising prices, or restricted options, switching suppliers can carry new life into your e-mail efforts.

Are you prepared to modify ESPs and suppose FeedBlitz might suit you nicely? Head to this page to start your free trial. Questions? Be at liberty to succeed in out with any questions by means of our Support Page. Whereas dwell assist is accessible Monday to Friday, 9 AM to five PM Japanese, you possibly can all the time discover useful data 24-7 on the sources linked here.