Gucci takes to the tennis courts with a classy nod to its heritage, unveiling a group that bridges the previous and current. Following a sporty outing with brand ambassador Jannik Sinner, the brand new marketing campaign enlists tennis gamers George Loffhagen and Emma Cohen, showcasing a capsule impressed by the model’s Nineteen Seventies archives.
Central to this assortment is the Tennis 1977 sneaker, a classic design revived to have fun Gucci’s storied foray into tennis-related merchandise. The sneakers function the distinctive Internet stripe particulars, an indicator of the model’s id, and the long-lasting white-on-white GG monogram, encapsulating a mix of nostalgia and up to date enchantment.
George Loffhagen for Gucci Tennis Marketing campaign
The gathering’s attire items have fun classic tennis aesthetics, curated to seize the essence of Gucci’s 70s tennis wardrobe. George Loffhagen sports activities all the things from a crisp white polo and shorts to knitwear, every subtly adorned with the signature Internet stripe.
Equipment are significant, with objects just like the cap, wristbands, and a duffle bag elevating the gathering’s sporty enchantment. Significantly noteworthy is the racquet backpack, a sensible but modern accent that enhances your entire ensemble.
The Gucci Tennis campaign encompasses a minimalist aesthetic, naturally capturing George Loffhagen and Emma Cohen. In opposition to this clear backdrop, the monochromatic palette showcases the daring Gucci Internet stripe, weaving a timeless narrative of heritage, sport, and trendy sophistication.
Stylist: Melissa Levy
Make-up: Stephanie Kunz
Hair: Ramona Eschbach
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