Loro Piana Weaves a Scottish Tale for Its Fall 2024 Campaign

Loro Piana’s fall-winter 2024 marketing campaign unfolds with a journey to the picturesque landscapes of Scotland, the place the historic Inveraray Castle units the stage. This 18th-century marvel, with its gothic revival structure and storied previous, turns into the backdrop for a set that displays timeless class.

Woosang Kim and Leon Dame lead the cost, embodying Loro Piana’s cultured man. Joined by Angelina Kendall, Anok Yai, and Bibi Breslin, they seem earlier than the lens of photographer Mario Sorrenti.

Loro Piana Fall/Winter 2024 Marketing campaign

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The fall-winter 2024 Loro Piana collection is wealthy with texture and craftsmanship, harking back to the period when Scotland was famend for its textile manufacturing. Earthy tones dominate the palette, mirroring the serene and rugged fantastic thing about the Scottish Highlands, a area traditionally identified for its pure dyes and woolen materials.

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Cashmere sweaters, tailor-made fits, and pleated wool trousers evoke a refined type, paralleling the custom of Scottish tweeds and knitwear. Leather-based driving boots add an equestrian contact—providing a nod to the Highlanders’ heritage and the equestrian tradition of the Scottish elite.

Towards Inveraray Citadel’s backdrop, Loro Piana blends old-world appeal and trendy sophistication. With its marketing campaign, the posh model affords elegant menswear and a tribute to Scotland’s wealthy cultural and sartorial historical past.