Meet Emma Rogue, the Entrepreneur Uniting Gen Z Through Fashion

As Rogue’s bodily and digital presence expanded, Emma started discovering different unbiased companies and designers on her social feeds, and she or he reached out to ones of intrigue for potential partnerships. A kind of collaborators is Amber Kollar, 23, the yarnwear designer behind label Spicie, whose work has been seen on the likes of Ice Spice and Niki Demar. Emma reached out to the designer via TikTok final yr, and the 2 instantly clicked. They made plans to host a pop-up as soon as Kollar moved to New York.

“Promoting and procuring at Rogue’s pop-ups is an all-inclusive expertise,” Kollar tells Teen Vogue. “There’s at all times free meals, drinks, snow cones, distinctive finds, and new connections. I had one pop-up at Rogue final yr and it was successful for beginning out my model.”

Spicie just isn’t alone. Over the previous two years, the shop and model have bore witness to dozens of designer closet gross sales, vision-board-making workshops, fill-a-bag occasions, and model takeovers. Its newest enterprise is Home by Six, a collection of events that started in April. The latest DJ-driven operate was held on Friday, June 23, within the type of a pre-party forward of Rogue’s collaboration with Bella McFadden, fellow Depop professional and founding father of accent and clothes model iGirl. The get together constructed anticipation for the iGirl x Rogue takeover, which occurred the next day, on the brick-and-mortar and showcases iGirl’s jewellery, garments, and luggage, all accompanied by free snow cones, vital at Rogue pop-ups.

“Rogue’s occasions form the model, as a result of [they build] slightly neighborhood,” Molly Terra, 22, who’s an inside designer from Frederick, Maryland, says. “Having these constructive experiences reinforces the kind of those that [it wants] to draw.” The iGirl x Rogue get together is the primary occasion from the model Terra had gone to, however she says the general ambiance feels no completely different than that of Rogue’s colourful Instagram and TikTok content material, which initially drew her to the store. Violet Delk, 21, who’s an entrepreneur, spoke of Rogue in the identical regard. Delk flew from Anchorage, Alaska, solely to attend the happenings, and felt as if the Rogue she knew from the web translated into all that she noticed in individual.