Officine Générale Fall 2023 Marketing campaign: Evoking Artistry – Niraranra

Officine Générale’s fall-winter 2023 promoting advertising and marketing marketing campaign quietly unfolds in Paris, an ever-present nonetheless by no means obtrusive metropolis. Fashions Niels Trispel and Maggie Maurer exude a casualness and heat, as if they could very properly be artists misplaced of their craft close to the fantastic thing about rue Campagne-Première.

Officine Générale Fall/Winter 2023 Promoting and advertising and marketing advertising and marketing marketing campaign

Laurence Ellis, taking footage his second promoting advertising and marketing marketing campaign for Officine Générale on movie, collaborates with Paris-based Italian stylist Giovanni Dario Laudicina. The stylist constructs a glance he self-describes as “very French,” sculpted spherical cinematic nuances.

Following the model’s fall-winter present, Monochromania, the gathering repositions tailoring inside an metropolis context, specializing in founder and ingenious director Pierre Mahéo’s favourite colours, navy and gray. On this vein, the gathering is a flexible arsenal for contemporary residing, straddling the informal and the refined with out effort.

The promoting advertising and marketing marketing campaign, although delicate, turns into an understated ode to Paris, metropolis Officine Générale calls house. It strikes a fragile stability, infusing the sophistication inherent to metropolis with the relaxed, ingenious aura one might affiliate with a tucked-away workshop.

The gathering pays homage to smart metropolis residing whereas reflecting a technique of relaxed, ingenious freedom.