Brioni’s fall-winter 2023 marketing campaign unfolds like a minimalist drama in a Los Angeles studio. Actor Glen Powell, identified for roles in motion pictures like Prime Gun: Maverick and Devotion, takes up the highlight—infusing the pictures with plain charisma.
In the meantime, the commercial’s backdrop is open like a canvas, focusing our gaze on what actually issues: bespoke elegance draped in up to date aptitude.
Brioni Fall/Winter 2023 Marketing campaign
Captured via the masterful lens of photographer Gregory Harris, the marketing campaign features an extra layer of magnetism. You may acknowledge Harris’s reward for capturing visible narratives from his earlier high-profile campaigns.
Earlier than Harris’ lens, Glen Powell’s presence is much less of a staged act and extra of an trustworthy declaration: that is the Brioni man—refined, assured, and fashionable.
The visible aesthetic feels as if the Golden Age of Hollywood took a contemporary flip. Images are rendered in black and white, a nod to timeless style however with compositions that talk to a brand new era.
It’s a melding of nostalgia and now, captured via the lens but unrestricted by time or pattern. Stylish and bold, but uncomplicated and elemental—the temper strikes you want a highlight hitting a crystal, scattering rays of trendy assurance in each course.
Brioni’s mastery in tailoring serves because the linchpin that holds the marketing campaign’s parts collectively. It’s not merely a group of pictures or clothes; it’s an environment, a particular cloud of sophistication that every component contributes to.
The commercial serves as an arresting visible essay, revealing how the contours of cloth can outline the contours of our panorama. It displays one thing timeless. Just like the Metropolis of Angels, the marketing campaign is a fusion of what has been and is but to be.
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