Trying to its fortieth anniversary, J. Crew is marking the event with a recent advert marketing campaign named Icons Solely, and who higher to entrance this challenge than the evergreen Lauren Hutton? A well-known face on 13 J. Crew catalog covers by the years, Lauren impresses, not despite her 79 years, however due to them.
Lauren Hutton for J. Crew Icons Solely Marketing campaign
Together with her ageless attract and her immediately recognizable gap-tooth smile, she’s a imaginative and prescient in a choice of preppy must-haves: think about a chino trench coat, a striped rollneck sweater, an Italian wool-blend blazer, and the quintessential button-up shirt. The looks are finished with sneakers and understated jewellery, presenting an method to model that claims, “Much less is extra.”
Lauren’s trend mantra? “ jacket will final perpetually. I’ve jackets which are 30 years previous that I’m going again to time and time once more,” she says. She’s no stranger to lasting impressions; simply final 12 months, her luminous magnificence earned her a spot on Harper’s Bazaar’s Beauty issue. Her enduring glow shines like a traditional track.
The J. Crew Icons Solely advert marketing campaign captures the cyclical nature of trend. Whereas kinds come and go, the idea of the ‘icon’ stays—unchanged, unparalleled, and timeless. Right here, J. Crew and Lauren are providing greater than clothes. They beckon us to contemplate: What’s an icon, if not a manifestation of eternal model and substance?
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