Christian Cowan to Stage Paris Show Featuring Sam Smith

Christian Cowan, the British-born, New York-based designer whose shiny, voluptuous robes have been worn by celebrities together with Girl Gaga, Beyonce, Cardi B and Lil Nas X, will placed on a present throughout Paris Vogue Week, that includes a efficiency by singer Sam Smith. The occasion will happen on the American Cathedral in Paris on Sept. 28.

Many standout American manufacturers, together with The Row, Vaquera, Rick Owens — and this 12 months, Peter Do — decide to indicate in Paris. Cowan is not going to be on the La Fédération de la Haute Couture et de la Mode’s official schedule, which is invitation solely. However, the transfer is meant to lend the designer’s namesake model — and identify — a brand new type of credibility.

“A variety of the manufacturers I like are European … in order for you issues to occur, you’ve acquired to be within the room,” mentioned Cowan.

Cowan additionally sees displaying in Paris as a possibility to refresh his label as he seems to scale up the enterprise. The designer opened his first retailer, which has since closed, and launched a line of fundamentals together with underwear, shirts and sweatpants in 2022. The present will function round 65 seems, practically double the quantity he confirmed in his Autumn/Winter 2023 assortment in New York in February, the debut of a brand new emblem and Cowan’s first purse (exterior a collaboration with Motorola in 2020), on sale starting Oct. 3. Paris Vogue Week usually attracts plenty of worldwide celebrities, who may assist increase Cowan’s model.

“Businesswise, it is sensible for us. We wish to drum up hype. Each single factor was pointing to displaying in Paris,” mentioned Cowan.

Cowan and Smith — who don’t touch upon their relationship however are incessantly pictured collectively attending occasions, together with Cowan’s Autumn/Winter 2023 present — have collaborated earlier than. Smith wore a glance by Cowan of their “I’m Not Right here To Make Pals” music video, launched in January.

Even with a headliner, standing out in Paris, between big-budget behemoths like Chanel, Saint Laurent and Louis Vuitton and buzzy unbiased labels together with Coperni, Y/Mission and Casablanca can be no simple job for Cowan. Mugler and Maison Margiela will also return to the schedule this year. Cowan’s occasion is scheduled for proper after the Isabel Marant present.

Study extra:

Paris Fashion Week to Include Guest Shows By Marni and Peter Do; Carven’s Comeback

Mugler and Maison Margiela are additionally slated to return to the Paris womenswear calendar for Spring/Summer time 2024, which is about to run from Sept. 25 to Oct. 3.