Charles & Keith Conquer the Heart of Seoul With Henn Kim Collaboration

That is why working with Charles & Keith — a model that excels in creating timeless, stylish, and sometimes monochromatic equipment accessible for everybody world wide — was a no brainer for Kim. “I cherished that Charles & Keith contacted me first as a result of they understood my artwork, my fashion,” Kim says. “The gathering is a mix of artwork and trend, that includes a daring, distinctive, and really trendy look.”

The sensation is mutual. In a press launch, Charles & Keith’s design director Fredie Stevens stated the model “has all the time loved collaborating with rising inventive expertise throughout fields of artwork and design” and added that they’d been long-time “private admirers” of Kim’s works. “It was notably thrilling for the workforce to work with Henn Kim in bringing a recent tackle one in all her signature illustrations to life via this capsule – particularly given the essential message at its core on inspiring self-expression, which resonates with our personal model values.”

The rationale why Kim selected the anatomical coronary heart motif for the gathering, and never most of the others in her repertoire just like the bandaid, goes again to the communal feeling she typically extols. The concept of discovering one thing valuable in one thing precarious and turning black into mild.

“After the pandemic, everybody was very apprehensive of one another, very distant from one another, so I felt as if love, as if we, have been rising aside from one another,” Kim explains. “Everybody has a coronary heart beating within the left aspect of their chest, so I wished to create this assortment and put the hearts in there to actually remind everyone that all of us have hearts. We will put on them on our merchandise and see with the bare eye that love is in all places. It is a reminder that love is throughout us.”

Kim’s want of seeing the gathering in all places got here true first with a marketing campaign fronted by en vogue actress Han Sohee, whom you would possibly acknowledge from common Netflix K-dramas like Nonetheless and My Name. Han, who signed as a global brand ambassador for Charles & Keith earlier this year, is understood to favor a darker aesthetic in her downtime, making the marketing campaign a match made in sartorial heaven.