Charlize Theron On Fearlessness, Creativity and J’adore Dior’s New Scent

Charlize Theron displays on the previous twenty years because the face of Dior J’adore whereas ushering within the model’s newest perfume, L’Or de J’adore.

“While you’re attempting to create historical past with one thing that already has historic floor, it may be intimidating,” says Charlize Theron over the cellphone. She’s calling from L.A. and reminiscing about becoming a member of the home of Dior virtually 20 years in the past because the face of its iconic J’adore Dior perfume plus a number of of the fragrance’s iterations. It’s arduous to think about the Academy Award-winning actor, producer and activist being intimidated by something. She later confirms my suspicions, describing herself as fearless. “I’m not often petrified of doing one thing that requires me to step outdoors of my consolation zone,” she says.

Nonetheless, when Theron first signed on to be the face of J’adore in 2004, the duty at hand felt daunting. “The fragrance already had a industrial to its title, and it was actually stunning,” she says. “So a part of me was like, ‘I suppose I’m simply exhibiting up and persevering with that.’” Theron was pleasantly shocked to search out that the model wasn’t occupied with working on cruise management. “It’s been good to be surrounded by inventive individuals who dare to be daring, and perhaps even a bit of disruptive, at a home with a lot historical past,” she says.

Right this moment, Theron is the face of the most recent addition to the Dior perfume household, L’Or de J’adore. Francis Kurkdjian is the nostril behind the scent — the perfumer’s first main perfume for Dior since he was named fragrance creation director. “J’adore’s floral bouquet is profuse and wealthy,” says Kurkdjian. “The dialogue it opens between the flowers is what provides it its distinctive signature. I wished to outline the J’adore flowers and maximize them.”

To take action, Kurkdjian simplified the unique J’adore system by “zooming in” on the flowers. “They turned hyperbolic,” he explains. “Exaggerating the flowers infuses the perfume with unprecedented opulence. I wished a radical strategy and a right away floral sensation. The J’adore flowers seize you immediately, with out ready.”

The magic of L’Or de J’adore lies in its means to pay homage to the unique whereas concurrently being audacious and daring within the quest for one thing new. “You may nonetheless discover the cornerstones of the unique J’adore in L’Or de J’adore, but there are these courageous moments when the florals are so concentrated,” says Theron. “It has modified in ways in which don’t really feel such as you’re fully strolling away from the factor you initially beloved.”

This text first appeared in FASHION’s October 2023 situation. Find out more here.

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