Magnificence Manufacturers International acquired the French sustainable luxurious line La Bouche Rouge on Tuesday, The Enterprise of Magnificence has discovered.
Based by former L’Oréal government Nicolas Gerlier, the road was greatest recognized for its refillable lipsticks present in leather-based instances. Regardless of vast distribution in Bergdorf Goodman, Violet Gray, Saks Fifth Avenue and Le Bon Marché, La Bouche Rouge filed for receivership in July. In line with Magnificence Manufacturers International, the road reached €3.5 million in internet gross sales in 2022. That very same 12 months, the sweetness label raised €10 Million in funding from Mirabaud Life-style Influence & Innovation, the Chalhoub Group and BPI; it raised €2.5 million euros in 2020.
Magnificence Manufacturers International is a brand new holding firm based by Dilesh Mehta, chairman and CEO of Designer Parfums, the perfume home behind scents from Jennifer Lopez, Ariana Grande and Porsche Design. Mehta has appointed Florence Rollet as La Bouche Rouge’s new common supervisor, whereas Gerlier will keep on with the model as a advisor in a artistic capability.
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