Wax London’s newest revelation, its fall-winter 2023 marketing campaign, is a visible journey by way of East London’s textured streets and vibrant tradition. Photographers Chad McLean, Felix Russell-Noticed, and Ethan Porter wield their lenses to seize not simply trend however the spirit of friendship that’s as palpable because the misty London air.
The marketing campaign stars, Finn and Sprint, dwell the model’s ethos, embarking on an city escapade that places outerwear within the highlight.
Wax London Fall/Winter 2023 Marketing campaign
The brand new Wax assortment is a curated ensemble of items that talk to the modern man’s sartorial needs. From the Whiting overshirts, adorned in checks and corduroys that mirror the architectural range of East London, to the Santoni coat and Navarino mac, every bit is a chapter in a bigger narrative—modern armor for navigating the town’s labyrinthine streets and unpredictable climate.
Wax London’s new marketing campaign goes past mere aesthetics. It’s a curated wardrobe designed for the rhythm of informal London life. Whereas outerwear takes middle stage, the gathering additionally options well timed necessities, comparable to denims, cozy sweaters, pleated trousers, and knit beanies. It’s successfully a toolkit for navigating the town’s various scenes.
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