Christian Cowan Interview Spring 2024 Collection

Forward of his buzzy Paris Trend Week debut, Cowan hosted an unique preview of look 50 from his spring 2024 present, a two-piece set made partially utilizing upcycled plastic from empty Core Hydration bottles. The ensemble consists of an off-the-shoulder crop prime and a hip-baring, low-rise skirt.

“Paillettes and sequins have all the time been a giant a part of my model’s historical past, and we have all the time actually tried our greatest to search out suppliers who do recycled plastic sequins,” he says. “However then I noticed this text saying apparently, a bunch of these suppliers lie they usually say it is recycled, but it surely’s not.” And so, Cowan got down to discover an alternate.

“I used to be like, we should always make paillettes out of those bottles,” he recollects. “As a result of I reduce one off and I really like that should you reduce the circle, it is received a pure curve to it that offers simply extra of a feathery really feel to the embellishment.”

Reusing supplies is essential to Cowan, whose father repeatedly introduced environmental points to their on a regular basis conversations. “My father was a glaciologist, somebody who research glaciers,” he shares. “Environmental impression was an enormous, big matter of my complete upbringing on a regular basis. I all the time wish to be as sustainable as potential.”

Along with minimizing his model’s environmental impression, Cowan is concentrated on evolving as a designer with out dropping the essence of his eponymous label. “What I really like is our clients, once I see them carrying our garments, they’re all the time laughing and smiling and simply doing poses,” he says. “And I really like that it provides that type of energy to whoever’s carrying it. I might by no means wish to depart that vitality it doesn’t matter what heights the model grows to — I all the time wish to be a joyful model.”