BoF LIVE | Unpacking the Textured Hair Care Opportunity

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Innovation is booming within the multi-billion greenback textured hair sector, as a flurry of entrepreneurs search to shake-up the previously stagnant market with “moist” merchandise like shampoos and conditioners and “dry” objects equivalent to wigs and extensions. In flip, retailers and buyers are paying extra consideration to the pure hair section, more and more recognising its untapped potential — although there’s nonetheless work to be achieved.

“There’s this assumption that ladies of color simply know what to do with textured hair. That’s really not the case,” stated BoF correspondent Tamison O’Connor. “Social media has actually helped with that, and on the corporate aspect its offered a direct line to customers and a window into their wants.”

On the newest BoF Dwell, BoF’s O’Connor and Sheena Butler-Younger and have been joined by Isoken Igbinedion and Simone Kendle, co-founders of Parfait, an organization that makes use of AI know-how to offer customers with customized wigs. Igbinedion and Kendle element the white house they recognized, and the way they went from thought to execution and grew their model.