BoF LIVE | Can On Set a New Pace for Sportswear?

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In simply over a decade since its founding in 2010, On has grow to be one of many world’s most recognisable footwear manufacturers. The Swiss firm has performed so by using an early deal with wholesale relationships with specialty operating shops over DTC. That technique that finally helped the model appeal to each luxurious and streetwear shoppers, partnerships with manufacturers like Loewe and Kith and wholesale agreements with Nordstrom and lots of others.

“For us it was very clear that we aren’t going to be a sneakers [top seller], we’re going to be a operating shoe,” stated On co-founder David Allemann. “If you happen to break into the operating shoe class then… that’s a really secure progress alternative for the long run.”

On the newest version of BoF LIVE, BoF’s Daniel-Yaw Miller and Cathaleen Chen are joined by Allemann and Cristina Fernandez, managing director and senior fairness analysis analyst of Telsey Advisory Group, to unpack what’s driving the footwear model to new heights and what’s subsequent.