BoF LIVE: The State of Fashion 2022 Q&A With the Authors

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This #BoFLIVE occasion was primarily based on the ‘The State of Fashion 2021 Report’ article. Click on here to learn our full evaluation.

In December, BoF and McKinsey’s annual State of Trend report forecast that world trend gross sales will lastly surpass their pre-pandemic ranges in 2022 after falling off a cliff on the onset of the pandemic in 2020. That’s not the one spotlight forward: Trend corporations are additionally set to unlock new alternatives within the digital world and additional refine their sustainability methods within the coming yr. However as uncertainty persists, they’ll additionally face continued headwinds within the type of ongoing provide chain points, market challenges and macroeconomic dangers.

On the newest BoF Dwell, BoF founder and chief govt Imran Amed and Achim Berg, senior companion at McKinsey & Co., the co-authors of the report, take viewers questions on the report’s key findings and predictions for the yr forward, discussing the short-term monetisation alternatives of working within the metaverse, how direct to shopper manufacturers are coping with the business’s major challenges and if trend manufacturers ought to companion with exterior resale corporations, amongst different matters.

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