BoF LIVE: Can Fashion Compete with Tech for Executive Talent?

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This #BoFLIVE occasion was primarily based on the ‘Can Fashion Compete with Tech for Executive Talent?’ article. Click on here to learn our full evaluation.

For bold, future-focused professionals, the lure of the tech trade’s wide-reaching advantages and career-boosting alternatives has proved onerous to withstand. Previously few years, trend leaders like Yves Saint Laurent’s Paul Deneve and Burberry’s Angela Ahrendts have left their manufacturers for Apple, whereas prime editors at publications like Attract and Vogue departed for Netflix and Amazon. To recruit and retain prime expertise, trend manufacturers can now not rely solely on the cultural cache that jobs at shiny magazines or buzzy manufacturers carry. As an alternative, they need to present actual worth for workers: beneficiant advantages, skills-building alternatives and experiences, in addition to flexibility.

“An enormous piece of as we speak’s world is actually permitting executives to be the very best they are often, however in a approach that feels genuine to them,” mentioned Caroline Capsule, companion at Kirk Palmer Associates.

Within the newest BoFLive, Capsule joins latest fashion-to-tech transplant Adrienne Lofton, vice chairman of platforms and ecosystems model advertising and marketing at Google, and BoF senior correspondent Sheena Butler-Younger, following her piece on the topic, to debate the explanations behind the pattern and the way trend can play to its strengths when attracting expertise.

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