BoF LIVE: Why Fashion Needs Chief Brand Officers

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The upheaval of the previous yr — which included shifts bourne from Covid-19 and a heightened concentrate on social points corresponding to racism and local weather impression — have made buyers hyper-curious about every part a model does. With that, a rising variety of corporations, corresponding to Moncler and Versace, are hiring designated “chief model officers” to make sure that messaging is on-brand in all choices, together with vacation insurance policies, provide chain, inventive design and paid adverts.

“The manufacturers which are going to outlive and do nicely after these final two loopy years are going to be those who actually present up with a goal and that their shoppers can see is genuine,” mentioned Lisa Butkus, associate and head of retail and luxurious items at Hanold.

Within the newest #BoFLive, Butkus; Ana Andjelic, chief model officer at Banana Republic; and Kyle Rudy, associate at Kirk Palmer Associates be part of senior correspondent Sheena Butler-Younger to debate the evolving company panorama and client sentiment, in addition to the dangers and alternatives that may make or break manufacturers immediately.

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