BoF LIVE: What Makes the Perfect Influencer Collaboration?

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This #BoFLIVE occasion was based mostly on the ‘What Makes the Perfect Influencer Collaboration?’ article. Click here to learn our full evaluation.

Influencer collaborations have develop into an efficient, financially-efficient software for manufacturers to attach with new and established audiences. Product collaborations supply influencers and types a approach to create deeper, long-term relationships with each other, with advantages seen by way of referred visitors and affiliate income.

Within the newest #BoFLive, senior correspondent Lauren Sherman speaks with Caroline Wright Turnipseed, founding father of CWT Consulting Group, Raissa Gerona, chief model officer of Revolve, content material creator Venita Aspen and Alexandra Mondalek, BoF senior editorial affiliate, about what it takes to construct a profitable influencer-brand product relationship.

Collaborations require time and consistency to construct relationships that may meet the wants of the influencer, the model and their clients. This requires knowledge sharing and constant dialogue between the 2 events to create the most effective consequence. “It’s essential for [brands] to share knowledge with [influencers] to allow them to know that is what’s shifting very well [and] that is what we see is trending,” mentioned Gerona. “Actually collaborating from that perspective, knowledge [gives a] sense of what their clients are on the lookout for and what our clients are on the lookout for and attempting to mesh that collectively.”

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Fixing the Whitewashed Influencer Economy

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