Skims Launches Menswear Collection | BoF

Kim Kardashian’s shapewear model Skims is launching a menswear assortment.

This features a vary of males’s merchandise reminiscent of boxers, briefs, t-shirts, undershirts, tank tops, and leggings, and will probably be out there to buy on-line from Thursday.

The model was first launched by Kardashian in 2019 alongside together with her cofounders Emma and Jens Grede to offer shapewear for girls of various pores and skin tones, physique varieties, and ages that aimed to be inclusive and body-positive.

“The enlargement into the menswear area is a significant milestone for the model, and a testomony to SKIMS’ dedication to offering options for everyone,” Kardashian mentioned in an announcement to the press saying the launch.

“I feel speaks volumes to the best way SKIMS has developed into changing into a model that may present consolation for all audiences, not only for girls,” she added.

The brand new assortment is priced between $16 to $54 for single gadgets and between $42 and $98 for packs of merchandise, with sizes starting from XS to 5X. These merchandise are available three cloth kinds: cotton, stretch, and compression – the latter being a extra figure-hugging materials, although not formally shapewear.

Kardashian instructed The Wall Avenue Journal that Skims buyers have been requesting males’s merchandise for his or her boyfriends and husbands for a while. This line had been in growth for 3 years, she mentioned.

The model is selling the gathering with a string of male sports activities stars together with Brazilian footballer Neymar Jr., NBA participant Shai Gilgeous-Alexander, and NFL defensive Nick Bosa.

“In the event you actually wish to talk with a whole bunch of hundreds of males, sports activities is the platform to do it,” Skims cofounder and CEO Jens Grede instructed the Journal.

The Gredes are a powerhouse couple within the trend business, cofounding a number of movie star manufacturers together with Khloé Kardashian’s Good American and Tom Brady’s athletic attire model Brady.

Skims was valued at $4 billion in July after a $270 million funding spherical. There are talks of an IPO on the horizon too.

“I consider Skims deserves to be a public firm when the time is true,” Gredes instructed the Journal.

By Sawdah Bhaimiya

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Kim Kardashian’s Skims Reaches $4 Billion Valuation

Skims, the shapewear and intimates model created by Kim Kardashian, has raised $270 million in a Collection C funding spherical that values it at $4 billion, the corporate introduced Wednesday. That’s up from its earlier valuation of $3.2 billion in 2022.