Graff is setting the stage for a vacation season crammed with sparkle and class with its 2023 festive marketing campaign, aptly named “I Want.” The posh jewellery model has enlisted the highest Dutch mannequin Rianne van Rompaey, who additionally graced their Butterfly collection earlier this 12 months.
Graff Festive ‘I Want’ 2023 Marketing campaign
The marketing campaign is a visible feast captured by the lens of acclaimed photographer Mikael Jansson and styled by Emmanuelle Alt. Set towards the luxurious backdrop of Villa La Vigie on the Cote d’Azur, the marketing campaign showcases an array of jewelry with dazzling diamonds and gems, together with emeralds, rubies, and each yellow and white diamonds.
Rianne enhances these opulent items with equally festive attire—assume ruffled clothes, tailor-made blazers, and glittering sequin designs. Her look is accomplished with quick pink nails and a classy side-part coiffure.
Francois Graff, the Chief Govt Officer at Graff, has described the marketing campaign as a “celebration of opulent shade, luminosity, and pleasure.” The festive marketing campaign brings collectively a curated assortment of the model’s most extraordinary and fascinating jewels.
Based on Graff, these jewels are destined to create their very own tales over time, fulfilling what he calls the “final Graff want checklist.”With its give attention to legacy, the marketing campaign additionally invitations shoppers to assume long-term, envisioning these items as future heirlooms.
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