Hailey Bieber Stars in Victoria’s Secret Holiday Campaign

Hailey Bieber stars in Victoria’s Secret’s 2023 vacation marketing campaign alongside Imaan Hammam, Taylor Hill, Devyn Garcia, and, most notably, Mariah Carey. Since becoming a member of the VS Collective, which celebrates ladies from numerous backgrounds who’re game-changers of their respective fields, Bieber has been entrance and heart within the lingerie behemoth’s campaigns and occasions. She appeared within the Victoria’s Secret World Tour ’23; labored with the model on her “Scary Movie”-inspired Halloween look; and posed in VS swimwear in her own residence.

“The vacations are the very best time to be cozy and horny – and this look captured each so properly.”

Whereas she’s no stranger to Victoria’s Secret’s vacation choices (she beforehand starred within the model’s 2022 “Sweet Cane Dream” sequence), this 12 months’s look is a little more relaxed. “One in every of my favourite [looks] was undoubtedly the Lace Push-Up Bra and Lace Waist Hiphugger Panty in Black Ivy that we added a purple plaid flannel to,” Bieber advised POPSUGAR. “The vacations are the very best time to be cozy and horny – and this look captured each so properly.”

Bieber is well-known for her street style, which ranges from dishevelled denims and crop tops to red minidresses for date night. On the subject of vacation styling, her recommendation is to pay further consideration to your equipment. “The vacations are such a good time to be playful with type and I really like discovering female accents to pair with extra outsized appears – like elevating and dressing up an outsized button-down with an elegant pair of earrings,” she says.

Forward, Bieber talks to POPSUGAR about her expertise taking pictures the Victoria’s Secret 2023 vacation marketing campaign, her go-to vacation vogue developments, and her longest-lasting VS bra. Learn on for the total interview then preserve scrolling for a peek again at her Sweet Cane Goals pictures from 2022.