Alexandre Cunha Channels American Psycho for CHÉ Bodywear

The pursuit of vogue that marries each fashion and sustainability is exemplified within the new CHÉ Bodywear collection. Spearheaded by British mannequin Oliver Cheshire, the model units a brand new normal in males’s bodywear with an eye fixed in direction of consolation that transitions seamlessly from the excessive stakes of the boardroom to the excessive vitality of the treadmill.

CHÉ Bodywear Assortment

Pin

Inside this vary, Brazilian mannequin Alexandre Cunha epitomizes the fashionable man’s duality, harking back to Patrick Bateman’s iconic character from Bret Easton Ellis’ American Psycho. It balances pursuing aesthetic perfection and a consciousness of moral sourcing and sustainability.

Pin

CHÉ’s assortment, that includes impartial tones, nods to the understated class of essentially the most simple items—T-shirts, tanks, and underwear. The selection to make use of TENCEL Modal fibers is especially noteworthy. In spite of everything, these fibers are recognized for his or her distinctive softness, making them akin to a second skin for individuals who put on them.

Pin

Furthermore, TENCEL Modal fibers’ origin from sustainably sourced beechwood speaks to CHÉ’s dedication to environmental duty and the discerning style of males who search high quality in each layer of their apparel. This mix of ergonomic design and sustainable follow units CHÉ aside.

Pin

As the road’s face, Alexandre Cunha brings easy masculinity and class, embodying the model’s ethos that what one wears closest to the pores and skin must be a garment of high quality, consolation, and conscience.

Pin

In a world the place the traces between work and exercise are more and more blurred, CHÉ ensures that males are nicely dressed for each, with a minimal environmental footprint.

Pin