Chanel Cruise 2024 Campaign: West Coast Glamour

Because the solar dips beneath the horizon, Chanel’s cruise 2024 marketing campaign finds its muse within the laid-back class of Southern California. The photographs shot by the famed Inez & Vinoodh seize the essence of a area the place the seaside is a life-style, and the basketball courts are as iconic because the palm timber that line them.

Fashions Anna Ewers and Loli Bahia turn out to be muses of this coastal haven, the place the Chanel lady is as snug in pastel bikini tops and flowing maxi skirts as she is together with her ft within the sand, her gaze fastened on a Pacific panorama.

Chanel Cruise 2024 Marketing campaign

In these newest commercials, Chanel’s design marries informal with luxurious, a sartorial combine in opposition to the backdrop of an ultra-violet nightfall. Surfboards emblazoned with the unmistakable double C stand in opposition to palm timber. They’re symbols of a high fashion meets surf tradition that’s uniquely Californian.

This can be a world the place metallic shades glint within the waning gentle, and sport meets sophistication. It’s a nod to the maison’s revolutionary spirit seen beforehand within the Coco Neige collection and the fall 2023 campaign additionally that includes Loli Bahia.

The transition from the serene seashores of Malibu to the colourful basketball courts of Venice Seashore evokes the French model’s imaginative and prescient of Californian life—a seamless mix of rest and exercise below the West Coast sky. Right here, the Chanel lady is as prone to cradle a branded basketball as she is to grace the boardwalk in a flowing robe.

The Chanel cruise 2024 assortment is an invite to expertise a life-style the place each sundown is a canvas, and each piece of clothes is a brushstroke that speaks of freedom, motion, and easy stylish.