Berluti to Design Team France Uniforms for Olympics Opening Ceremony

LVMH-owned Berluti introduced it would design Staff France’s uniforms for the opening ceremony of the 2024 Olympic and Paralympic Video games in Paris, the model introduced Thursday.

In July LVMH introduced a landmark “premium partnership” with the Olympics that may even see manufacturers together with Louis Vuitton and Dior design uniforms for Staff France, whereas excessive jewelry label Chaumet will produce the match’s winners’ medals.

LVMH has additionally introduced sponsorship of three French athletes set to star on the Olympics: world champion swimmer Léon Marchand, European champion in creative gymnastics Mélanie de Jesus dos Santos, and Olympic gold-medalist fencer Enzo Lefort.

The posh group has increasingly looked to benefit from associations with elite sports teams, competitions and athletes. On the opening evening of the NBA season in October, Louis Vuitton dressed LeBron James of the LA Lakers — who additionally featured in a billboard marketing campaign for the model — within the “Damoflage” jacket and “Speedy” bag from Pharrell Williams’ debut assortment.

The model additionally partnered with the Balon d’Or ceremony — the distinguished annual awards ceremony which honours the world’s greatest female and male footballers of the 12 months — designing a bespoke monogram trunk to accommodate the trophy received by Lionel Messi in late October.

Additionally in October, Louis Vuitton introduced its return as title sponsor and companion of the 2024 Americas Cup, crusing’s elite competitors.

In the meantime, Berluti’s ongoing partnership because the “elegance partner” of the Alpine F1 team shall be on show this weekend on the blockbuster Las Vegas Grand Prix.

Study extra:

Case Study | Fashion’s New Rules For Sports Marketing

Capitalising on sport’s hovering industrial and cultural relevance is turning into a major focus for vogue manufacturers. Profitable sports-marketing methods right this moment hinge on constructing long-term, collaborative partnerships with athletes and organisations that resonate with a model’s goal shoppers, as consultants in BoF’s newest case research clarify.