Tommy Hilfiger ushers in a recent wave of fashion by appointing Hollywood’s rising sensation, Damson Idris, as its new menswear ambassador. This collaboration was unveiled throughout the Las Vegas Grand Prix weekend from November 16-18, 2023. Idris, recognized for his easy model and ambition, is ready to infuse his distinctive vitality into Tommy Hilfiger’s Basic American Cool ethos.
Damson Idris – Tommy Hilfiger Model Ambassador
Tommy Hilfiger’s ardour for mixing vogue with popular culture is clear on this partnership, which displays his enthusiasm for leisure. For Hilfiger, “Damson Idris is an icon of right this moment and tomorrow, and we’re thrilled to hit the accelerator on this partnership.”
Mirroring the thrill, Damson Idris highlights his shared love for motorsport and vogue. “Tommy Hilfiger is a real gentleman and icon of American fashion,” says Idris. “Our ardour for motorsport is mirrored in our angle to model. I consider by working collectively within the area between vogue and leisure, we will set a brand new commonplace in modern partnerships, creating iconic moments on the observe and past.”
The announcement in Vegas was a star-studded affair, with Hilfiger internet hosting a Gents’ Weekend. Alongside Idris, notable friends like actors Kola Bokinni, Tosin Cole, and musician A-Star donned Tommy Hilfiger’s menswear, showcasing the model’s elevated informal model.
The apparel for the weekend mirrored the glamour of Sixties Vegas, mixing sporty and tailor-made seems from the model’s fall, winter, and pre-spring collections.
The synergy between Tommy Hilfiger and Damson Idris extends to the silver display screen. Tommy Hilfiger is sponsoring Idris’ upcoming movie, APXGP. Produced by Jerry Bruckheimer and directed by Joseph Kosinsky, this eagerly awaited racing film stars Brad Pitt and options Idris in a distinguished position.
In a novel branding transfer, the Tommy Hilfiger flag will adorn the movie’s race automotive and driver uniforms, seamlessly integrating vogue with the thrilling world of Formulation 1.
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