Bottega Veneta’s pre-spring 2024 marketing campaign, titled “Readymade,” brilliantly blurs the strains between excessive trend and on a regular basis life. Starring Kendall Jenner, the commercials remodel the acquainted backdrop of metropolis streets right into a dynamic trend showcase.
The idea cleverly makes use of precise paparazzi imagery, presenting Jenner as effortlessly embodying the model’s aesthetic whereas partaking in on a regular basis actions equivalent to strolling her canine or carrying groceries.
Kendall Jenner – Bottega Veneta – Pre-Spring 2024 Marketing campaign
Jenner is well capable of integrate high fashion into on a regular basis situations. Every outfit she dons is a mix of consolation, type, and luxurious, illustrating the model’s dedication to sensible but trendy clothes.
A standout piece is a blue fake fur coat, which mixes luxurious with a way of approachability. Jenner additionally showcases a body-conscious printed dress that epitomizes trendy femininity, whereas a basic trench coat is reimagined to replicate modern tendencies.
She sports activities an outsized sweater paired with excessive socks in a extra relaxed look, embodying a comfy but stylish aesthetic. One other significantly putting ensemble incorporates a navy blue gown paired with striped boots, exemplifying Bottega Veneta’s flair for combining basic class with daring, eye-catching particulars.
Bottega Veneta’s pre-spring 2024 assortment, as displayed by Jenner, is a life-style assertion. Following Jenner’s previous work with Jacquemus and FWRD, this marketing campaign additional cements her standing as a modeling icon.
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