The BoF Podcast | Angelina Jolie’s Unexpected Journey to Fashion

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Background:

Having dominated Hollywood’s cinematic panorama for many years, Angelina Jolie is now shifting into uncharted territory — the world of style. This week, she opened the doorways to Atelier Jolie, a multi-purpose brick-and-mortar workshop at 57 Nice Jones Road in New York, as soon as a house to artwork world legends Andy Warhold and Jean Michel Basquiat.

The historic location reveals the motivations, philosophies and aspirations of Jolie’s new enterprise. Atelier Jolie goals to offer a worldwide group of artists and designers — together with immigrants and refugees —  a collaborative house for creating clothes, together with customized items, completely out of deadstock supplies.

“I don’t consider it as style. I give it some thought as self-expression and neighborhood,” Jolie says of her new enterprise.

This week on The BoF Podcast, Imran Amed sits down with Angelina Jolie to discover her artistic journey and the private philosophy that has led her to concentrate on moral and sustainable style.

Key Insights:

• Jolie’s imaginative and prescient for Atelier Jolie is to permit small-scale artisans an opportunity to develop and develop their craft, and be capable of assist themselves . “Giving alternatives for folks to work for themselves is one of the best factor we will all do for everybody. To me, doing enterprise globally and partnering … matter to me extra than simply donations and charities,” she says.
• Jolie needs the creativity of others to be entrance and centre at Atelier Jolie. “I’m not excited by changing into a recognized designer,” she says. “I’m excited by being part of an excellent household. … I constructed extra of a house and I’m one of many creators that play within the residence.”
• A way of playfulness can also be key to the enterprise, which Jolie imagines as an area totally free expression. “You must make a multitude and you must determine what you actually love,” she says, including that “I feel for a very long time … I haven’t discovered the enjoyment of [dressing up] as a result of there was a lot that was bothering me concerning the enterprise. However now I wish to play.”
• The New York location incorporates a retail house, a café and a design studio. The plan is to adapt the format to new markets. “I wish to associate with folks in numerous international locations, and I’d like them to share possession of the place and of the designs,” she says, noting that for instance “the atelier that will probably be in Japan ought to really feel very completely different, ought to be owned in another way, ought to be run in another way, however similar rules.”
• In terms of turning private passions into initiatives that make a tangible affect on the world, Jolie’s recommendation is easy: “You recognize what it’s that basically stirs your soul and makes you upset. … No matter that’s, you discover different those that share that very same feeling and spend time with them and go deeply into the work.”

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