EveryWatch Aims to Demystify Timepiece Pricing

What’s a watch price? The ever-expanding nature of the worldwide market — the place a rising variety of manufacturers, sellers, auctioneers and resellers commerce new and classic watches throughout platforms and continents — could make it troublesome to know the place to purchase and the way a lot to pay.

A brand new platform referred to as EveryWatch goals to supply a centralized database of up-to-date data on costs and sellers, designed to provide its customers a robust edge in decision-making.

“EveryWatch is a one-stop on-line data platform for anybody within the watch market,” Giovanni Prigigallo, a founding father of EveryWatch and its head of enterprise growth and content material, mentioned by cellphone from Cagliari, on the Italian island of Sardinia, the place he lives and works.

“Our database of data goes again to 1989 and consists of historic, present and upcoming sale data with costs, sale listings and supplier data,” Mr. Prigigallo mentioned. “It’s aggregated from over 250 public sale homes and greater than 120 marketplaces for watches, from huge resellers to small sellers vetted by our groups.”

EveryWatch was born out of a perceived want to assist customers.

“We began EveryWatch as a result of we may see how chaotic the watch market is and the way troublesome it’s to entry full, correct and dependable details about watches,” he mentioned. “It’s an easy-to-use service for anybody trying to purchase, promote, analysis or examine, and simply monitor the watches they like.”

EveryWatch is financed by Nacre Capital, which is chaired by Howard L. Morgan. Mr. Morgan is a widely known investor and the co-founder of First Round Capital, a U.S.-based enterprise capital agency that invested in quite a few profitable start-ups, together with Uber.

The EveryWatch platform was launched to the general public final month at Dubai Watch Week by Mr. Prigigallo, throughout a panel dialogue alongside Chabi Nouri, a former chief govt of Piaget who works for Mirabaud Asset Administration in Geneva and serves as chairwoman of EveryWatch. The corporate is registered in Abu Dhabi, however Mr. Prigigallo mentioned he would quickly be working out of Dubai.

The EveryWatch web site, which features equally to Artprice.com for the artwork market, makes use of a knowledge pipeline that scrapes data from public sale home and supplier web sites, and makes use of synthetic intelligence instruments to research it. Mr. Prigigallo mentioned that as of late November, the database lined nearly a million watches with a minimal worth of $300 that had been bought or have been out there on the market across the globe.

“If the supply data is on the market on-line, it is going to be swept up and included on our web site,” he mentioned. The platform additionally lets customers arrange alerts to trace new listings, discover sellers and take a look at an upcoming public sale or view new sale outcomes for his or her favourite watches.

“This platform lets you perceive what is occurring in the marketplace, not miss any alternatives and make educated selections with confidence,” Mr. Prigigallo mentioned.

EveryWatch doesn’t promote watches, however it may direct patrons and sellers to web sites that do. “We acquire a referral price if a person we direct to a different platform buys a watch by means of our service,” Mr. Prigigallo mentioned.

“Our preliminary enterprise mannequin can be a ‘freemium’ mannequin, which implies most options are free, however a paid subscription is required for sure premium options,” Mr. Prigigallo added. As of now, paid subscribers can entry previous public sale outcomes and all the web site’s analytics and reviews. Additionally they obtain tailor-made notifications about watches of curiosity.

For auctioneers, EveryWatch could be a “a lot wanted software to convey readability and make patrons extra comfy navigating an in any other case fragmented market,” Andrea Parmegiani, chief govt of the public sale home Monaco Legend Group, wrote in an e mail. (He had examined EveryWatch earlier than it went public.)

“EveryWatch permits us to analysis provenance and serial numbers and to preview upcoming gross sales nearly immediately,” Mr. Parmegiani mentioned. “It supplies a transparent overview of each the classic and fashionable watch markets.”

The platform additionally provides a “collector administration” service which permits collectors to create an inventory of items of their assortment to trace their worth in actual time.

In an e mail, François-Henry Bennahmias, the departing chief executive of Audemars Piguet, wrote, “Manufacturers spend vital assets to grasp secondary market costs and tendencies, one thing EveryWatch makes potential in seconds.” He additionally examined the platform earlier than its debut.

“It provides collectors a full understanding of the worth of their assortment and of any watches they want to buy,” Mr. Bennahmias wrote. “It may change amassing without end.”