Gisou Opens Harrods Pop-Up | BoF

Gisou, the honey-inspired hair care line based by influencer Negin Mirsalehi, will open a pop-up, dubbed the The Dazzling Honey Glow Pop Up, at London’s Harrods division retailer on Dec. 19.

Open till Jan. 2, the two-week pop-up is the second of its type – an expertise on New York’s Fifth Avenue debuted on Dec. 14. Alongside core merchandise, the Harrods pop-up will function restricted version objects, comparable to merchandise, as properly interactive video games consumers can play to win prizes. It is going to additionally provide Gisou’s skincare vary, together with a face oil and lip oil, in wholesale for the primary time.

Based by Mirsalehi and her associate Maurits Stibbe in 2015, Gisou’s star has been quickly rising. In response to social listening firm Creator iQ, Gisou was the fastest-growing hair care model in its 2023 US index, amassing $60.9 million in earned media worth (EMV) and rising 195 % year-on-year.

Serving to to gas that progress is Sarah Watt, who joined as chief govt officer in September. Beforehand, she served as chief advertising officer at Charlotte Tilbury, and held quite a few roles at L’Oréal.

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