Qantas Targets Growing Event Tourism Market with Ticketek Partnership

Darkish/Gentle Mode
(14/12/23)
 Members of Qantas’ frequent flyer programme will
quickly have the ability to earn and use factors when reserving dwell occasions and
experiences, get entry to pre-sales, and have the ability to get pleasure from new ticket and
journey packages, as a part of a brand new partnership with Ticketek.

Anticipated to start in March 2024, frequent flyers
will have the ability to use Qantas Factors in direction of choose Ticketek occasions
and experiences, with the flexibility to earn Qantas Factors on choose
Ticketek merchandise following shortly after.

Members are already in line to obtain entry to
unique pre-sales and particular presents, in addition to new
leisure packages that mix occasion tickets with flights and
accommodations.

The brand new ticket and journey packages are designed to
meet the rising demand for a extra seamless expertise for the hundreds of thousands of
individuals who journey to occasions yearly.

“Throughout all dwell occasions, we’re conscious that nearly
one in 5 ticket purchases is made by an interstate or
worldwide customer, which clearly showcases that dwell
leisure is a serious motivator for short-stay journey throughout
borders,” mentioned TEG CEO, Geoff Jones. “At Ticketek we imagine nothing beats the dwell
expertise and this alignment will guarantee Qantas’ frequent flyers
can have ample alternatives to safe tickets to a number of the
largest dwell occasions making their solution to Australia.”

To have a good time the partnership, Ticketek and Qantas Frequent Flyer have
launched the next three leisure packages:

– The newly introduced Jerry Seinfeld Stay – Third
Sydney Present, Qudos Financial institution Enviornment, on 16 June 2024;

– Australia vs West Indies Cricket Take a look at Sequence, The
Gabba, 25-29 January 2024; and

– Lightscape Melbourne, Royal Botanic Gardens, 14
June – 4 August 2024.

Qantas analysis exhibits that almost half of
Frequent Flyers say that coordinating flights and accommodations is a barrier
to attending the game, music, theatre and humanities occasions they wished
to attend outdoors their dwelling cities.

“Making it simpler for our members to get pleasure from particular
moments and memorable occasions has all the time been a key a part of the
Qantas Frequent Flyer program, and this partnership goes to
make extra of these experiences potential,” mentioned Qantas Loyalty CEO,
Olivia Wirth. “With greater than 20,000 dwell occasions every year
throughout leisure, sport and theatre, partnering with Ticketek
opens up vital alternatives for Frequent Flyers to get even
extra worth from their membership and their Qantas Factors. We all know that dwell occasions are a giant driver of
journey so we’ve labored with Ticketek to curate packages for our
members that bundle tickets, flights and lodging for an
all-inclusive and seamless expertise.”

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