Perfect Moment’s Stylish Take on Winter Ski Essentials

Perfect Moment’s fall-winter 2023 marketing campaign arrives with a refreshing versatility that blurs the strains between high-octane skiwear and concrete sophistication. Photographed by Felix Cooper, the advert stars Tommy Vanden Meerssche, Adit Priscilla, and Faretta, embody the model’s dynamic spirit.

Good Second Fall/Winter 2023 Marketing campaign

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The visuals exude an air of easy cool, showcasing outerwear that makes an announcement whereas promising cutting-edge performance. The mix of jumbo corduroy and graphic prints infuses the gathering with a definite character that stands out in opposition to the snowy backdrop, highlighting Good Second’s dedication to fashion-forward finishes that don’t compromise efficiency.

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Stylist Verity Parker curates the marketing campaign appears to be like, balancing the ruggedness of winter wear with the magnificence of après-ski style. The fashions don a up to date wardrobe, together with chunky knitwear adorned with daring, ski-inspired particulars to jackets with a liquid shine that catches the sunshine amidst wintery scenes.

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Perfect Moment’s aesthetic is obvious: it’s about embracing the chilly season not simply as a necessity however as a canvas for model, the place each bit of outerwear turns into a centerpiece reasonably than an afterthought.

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Within the phrases of Jane Gottschalk, Co-Founder and Inventive Director of Good Second, the fall-winter 2023 assortment is “rooted in refreshing versatility—with a heavy dose of head-turning vogue. I’ve all the time stated that skiwear shouldn’t be one thing you pull out in your ski vacation annually. Your appears to be like for the piste, the après scene and the chalet ought to be issues you may put on within the metropolis, too.”

This philosophy is vividly delivered to life within the marketing campaign, the place every ensemble speaks of an adventurous spirit able to transition from the joys of the slopes to the excitement of metropolis life with out lacking a beat. It displays the model’s imaginative and prescient of mixing performance with a powerful model assertion.

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