Eyewear Firm Safilo Ends Licensing Deal With Influencer Ferragni

Italian eyewear maker Safilo Group SpA mentioned it ended its licensing cope with influencer Chiara Ferragni, who’s mired in an argument over charity donations.

The Padua-based firm terminated the settlement, citing the “violation of contractual commitments,” in keeping with an announcement on its web site.

It didn’t present additional particulars on the explanations for canceling the deal. An settlement to design, manufacture and distribute Ferragni’s eyewear assortment was first introduced in September 2021.

Italy’s competitors authority fined Ferragni’s firms greater than €1 million ($1.1 million) final week for unfair business practices. The choice is said to the sale of Ferragni-branded truffles to fund a youngsters’s hospital in Turin final 12 months. The authority discovered that the influencer misled shoppers because the producer had already made a hard and fast donation to the hospital earlier than the launch of the initiative.

By Luca Casiraghi and Alberto Brambilla

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