M&S Menswear Champions Northern Grit with Ad in Manchester

Marks & Spencer’s fall-winter 2023 marketing campaign marks a shift within the model’s vogue narrative, championing the ‘Something However Odd’ model platform. This initiative serves as M&S’s first solo males’s marketing campaign in over eight years, a strategic transfer to reconnect with the trendy man’s wardrobe wants.

M&S Fall/Winter 2023 Marketing campaign

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Mitch Hughes, the Menswear Director at M&S, emphasizes the model’s dedication to their clientele, stating, “We’ve spent loads of time understanding our menswear buyer—from his buying habits to his fashion preferences.”

Hughes continues, “We’re actually pleased with the collections, and we will’t wait to see and listen to the response from prospects within the all-important autumn-winter season.”

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The marketing campaign, photographed by Tom Craig, weaves the commercial appeal of Manchester’s northern backdrop into the gathering’s cloth. Set towards the historic Salford Lads & Ladies Membership, the pictures radiate a uncooked, genuine vitality, mirroring the town’s mix of heritage and modernity.

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Craig’s lens captures the essence of M&S’s imaginative and prescient—a stability of traditional fashion with a up to date edge. Every mannequin’s muted ensembles and considerate placement, together with the faces of Axel Hermann, Yun Hoseok, George Barnett, Filipe Neves, and Paul Binam, evoke a way of easy sophistication synonymous with the M&S model.

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Every ensemble is rigorously curated to mirror the sartorial prowess of the M&S man. From traditional wool coats to tailor-made trousers, M&S delivers a collection for males in search of to make their mark in an ‘Something However Odd’ world.

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