Prada’s Lunar New Yr 2024 marketing campaign elegantly intertwines custom with up to date style, heralding the Yr of the Dragon with a mix of sophistication and cultural homage. The enigmatic charm of Chinese model and actress Du Juan graces the marketing campaign, presenting an array of Prada’s newest choices.
The marketing campaign, set towards the historic backdrop of the Prada Rong Zhai residence, is visually placing, captured by way of the cinematic lens of photographer Leslie Zhang. The imagery speaks of prosperity and luck, resonating with the dragon’s symbolic energy throughout the Chinese language zodiac.
Prada Lunar New Yr 2024 Marketing campaign
This season’s assortment showcases Prada’s mastery of mixing basic kinds with trendy detailing. Button-up shirts are reimagined with crisp, structural magnificence, whereas skirts make an announcement with glittering gildings. Embroidered tops add a contact of expertise, and the smooth purses within the mannequin’s grasp are splendid equipment.
Du Juan, persevering with her sturdy reference to Prada, turns into the embodiment of the luxury brand’s aesthetic. Having additionally fronted the Chinese language New Yr marketing campaign in 2023, her presence is proof of the lasting relationships Prada nurtures with its muses. This marketing campaign is a prelude to the model’s seasonal improvements, as seen within the spring marketing campaign that includes a various forged of over 40 fashions.
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