Uniqlo Sues Shein for Allegedly Copying Viral Shoulder Bag

Uniqlo, a part of Quick Retailing Co., sued Shein in Japan, accusing the Chinese language retailer of copying its fashionable Spherical Mini Shoulder bag.

The entities that function the Shein model should instantly stop gross sales of “imitation merchandise” and compensate for damages, Quick Retailing mentioned in a press release Tuesday.

The bag, bought for round ¥1,500 ($10) in Japan, has turn out to be a worldwide hit, with Uniqlo warning shoppers about counterfeits and comparable merchandise being bought on-line. Quick Retailing joins rival Hennes & Mauritz AB in suing Shein for copyright infringement in Hong Kong, the place litigation geared toward mitigating the risk posed by the Chinese language rival has been underway since 2021.

Representatives for Shein, which was based in China and is now based mostly in Singapore, didn’t instantly reply to requests searching for remark. Uniqlo filed the lawsuit towards Roadget Enterprise Pte, Trend Alternative Pte., and Shein Japan Co. on Dec. 28 on the Tokyo District Courtroom.

“The corporate filed this criticism as a result of it has decided that the type of the imitation merchandise bought by Shein intently resembles that of its personal product,” Quick Retailing mentioned within the assertion. “The sale of the imitation merchandise by Shein considerably undermines the excessive stage of buyer confidence within the high quality of the Uniqlo model and its merchandise.”

By Kanoko Matsuyama

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