Louis Vuitton Goes West | BoF

PARIS — Pharrell Williams selected to stage his second Parisian outing (and third present) for Louis Vuitton in a white dice along side the Fondation Louis Vuitton, a large “Paris LV Virginia” insignia emblazoned on the surface, the within coated with a screensaver-like projection of the American desert.

Was Louis Vuitton going West? Certainly, it was, full with cowboy hats and boots, turquoise buttons and a way of tough magnificence, with the addition of some Carhartt-like workwear, boots developed in collaboration with Timberland and plenty of denim.

“One of many causes I’m right here is to deliver Louis Vuitton to locations: to not acceptable, however to understand,” mentioned Pharrell backstage. As a artistic director, he clearly loves a theme, seemingly unafraid of being too literal.

Visually, the present was a feast, with multicultural casting that gave the goings an exquisite sense of assorted humanity. However the references have been too apparent and Pharrell didn’t actually take them anyplace, leading to an final result that was in the end just a little flat, regardless of all of the bling bling and in your face richness.

That is actually one thing that could possibly be fine-tuned sooner or later. What gave the impression to be completely fashioned, nonetheless, was the imaginative and prescient of the LV man, with loads of specimens within the entrance row: a lavish large spender not afraid to put on his wealth on his sleeve, jacket and trousers, with unrepentant delight. Quiet luxurious this isn’t.

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