Susan Yara Joins Influencer Marketing Agency The Digital Dept. to Form New Beauty Division

Magnificence entrepreneur Susan Yara’s expertise administration agency, GlowLab Collective, is becoming a member of The Digital Dept. because the influencer advertising company seems to be to double down on magnificence.

Fashioned in 2020, GlowLab Collective affords expertise administration for specialist magnificence content material creators with skilled backgrounds, equivalent to aestheticians and dermatologists.

The newly fashioned division of The Digital Dept. will give attention to skincare experience. GlowLab Collective will carry 16 creators, together with Yara herself, to The Digital Dept.’s roster which presently contains over 200 creators. Yara can even work as a advisor to advise on potential product growth and funding ventures.

Yara is a seasoned magnificence entrepreneur, having offered Naturium, the skin-and-body care line she co-founded to Elf Magnificence for $355 million final August. She beforehand gained worldwide prominence for her YouTube channel, Combined Make-up, which she based in 2014.

The addition of Yara’s insights and expertises is a “pivotal transfer” for The Digital Dept., mentioned Invoice O’Dowd, the chief government of the influencer advertising company’s dad or mum firm Dolphin Leisure.

“As we give attention to making magnificence and skincare merchandise a core vertical to develop and launch shopper merchandise, Susan’s experience turns into invaluable,” O’Dowd mentioned in a press release.

Study extra:

E.l.f. Acquires Naturium in $355 Million Bet on Skin Care

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