The Independents Acquires Atelier Athem

Vogue PR large The Independents Group has acquired Atelier Athem, a Paris-based agency that focusses on set design for manufacturers’ experiences and shops, together with lighting, projections, surroundings, interactive parts and sound. It has labored with manufacturers together with Van Cleef & Arpels, Cartier and Sephora on brick-and-mortar installations and occasions.

It additionally makes use of these tasks to offer financing of historic buildings restorations. By its work on the latter, it has helped present funds for the restoration of a number of famed buildings in Paris, together with the Palais Garnier, Louvre Museum, Musée d’Orsay and the Hôtel de la Marine.

“Atelier Athem brings a brand new artistic exercise to our entrepreneurial group. We deeply consider within the relevance of their distinctive and modern enterprise mannequin, supporting cultural establishments and spreading artwork to the general public. It opens an entire new worth proposition for our purchasers, one we intend to develop globally” Isabelle Chouvet, president of The Independents, mentioned in an announcement.

The Independents was based in 2017 after a merger between PR agency Karla Otto and Asia-based experiential advertising and marketing and occasions company K2. In July 2023, The Independents introduced that it had raised $400 million with ambitions to double in measurement by 2025. Particularly, it has focussed on build up its muscle within the occasions and experiential house, buying Bureau Betak, the worldwide occasions manufacturing company, in September 2021, Prodject, the New York-based company behind the Met Gala in March 2023 and manufacturing companies Atelier Lum and INCA Productions in December 2023.

The Independents now has ten companies beneath its umbrella.

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