The Business of Beauty Is Expanding. Here’s How You Can Be a Part of It.

Folks have been utilizing magnificence merchandise for the reason that daybreak of civilisation, and but the wonder trade has seen extra flux within the final 5 years than ever earlier than. Legacy conglomerates, like Revlon, have been challenged by indie disruptors like Milani and Bubble. The swath of strategic patrons has widened from core stakeholders like L’Oréal, Unilever and The Estée Lauder Firms to conventional shopper items companies like Church & Dwight and household funding autos resembling Famille C. Celebrities and influencers are clamouring to leverage their followings and construct their very own magnificence companies.

To look at these modifications, we created The Enterprise of Magnificence, bringing the identical form of agenda-setting protection that has made BoF essentially the most important and trusted voice within the international style trade to the wonder and wellness house.

At the moment, we’re doubling down on that dedication. We consider that the wonder trade wants a contemporary, globally-minded B2B publication that does greater than merely cowl the information, providing in-depth evaluation and consultative-style recommendation to magnificence and wellness professionals all over the world..

To steer this initiative, we’ve got tapped veteran magnificence journalist Priya Rao as Government Editor. Within the coming months, working intently with our magnificence editor-at large-Rachel Strugatz, Priya will develop an expanded providing of must-read information, analytical options, proprietary analysis and occasions all centered on the wonder house:

• 2 devoted weekly newsletters — This week, we introduce a brand new, flagship weekly publication printed every Monday penned by Priya. On Thursdays, Rachel Strugatz will proceed to share her weekly trade scoops and insights. To enroll in these free weekly newsletters, click here.
• 2 annual BoF Skilled case research — Subsequent month, you will note the primary of two case research on the wonder trade centered on e.l.f. magnificence. As soon as an indie start-up, e.l.f has seen 15 consecutive quarters of progress and created the template for a way manufacturers can use TikTok to win Gen-Z’s loyalty. Our case examine will break down how they’ve achieved it. To enroll in BoF Skilled, click here.
• The State of Style: Magnificence Report — In Might, we are going to publish a devoted report on the worldwide magnificence trade in partnership with McKinsey & Firm as a part of The State of Style collection, now in its eighth yr. Keep tuned for updates on this report.
• The Enterprise of Magnificence World Discussion board: Between June 3 and 5, we are going to maintain our second invitation-only gathering bringing collectively international magnificence leaders at an intimate off-piste location in California, impressed by BoF VOICES, the highly-anticipated annual style trade occasion that set a brand new bar for what knowledgeable convention could be: interactive, inspiring and insightful. To be taught extra about partnership alternatives or to request an invite to attend, click here.

We hope you take pleasure in The Enterprise of Magnificence and stay up for your suggestions as we deepen our concentrate on this dynamic and fascinating trade.

Imran Amed

Founder and CEO