Esther Cañadas Celebrates Balmain Hair’s 50th Anniversary – Niraranra

With the fiftieth anniversary of Balmain Hair, the model new advertising marketing campaign is a monochromatic imaginative and prescient celebrating the mannequin’s storied historic previous and future. The visuals are a placing homage to conventional sophistication with a current twist, showcasing the luscious locks which have grow to be synonymous with the haircare mannequin.

Balmain Hair fiftieth Anniversary Advertising marketing campaign

The enduring Spanish fashions Esther Cañadas and Jon Kortajarena grace the commercials with an aura of confidence and entice. Their precise friendship interprets proper right into a compelling dynamic on digital digicam, presenting intense gazes and on-trend hair lensed by Quentin de Briey.

The advertising marketing campaign unfolds a narrative of textures and contrasts all through the black and white images. Alongside along with her voluminous blonde tresses, Esther embodies the mannequin’s dedication to luxurious hairstyles. The work of Balmain Hair artistic director Ilham Mestour is evident, as each strand appears infused with movement and life, whatever the stillness of the image.

With the choice of attire complementing the hair’s assertion, Esther dons a sharp tuxedo jacket, a form-fitting knit robe, and a daring prime with a plunging neckline crafted to accentuate the voluminous nature of the hairstyles.