Priced between $20 and $85, the merchandise all characteristic an orange blossom scent. Named APC Self-Care, the road is designed to be genderless, and shall be accessible to buy from Wednesday on-line and direct-to-consumer, although the corporate intends to start wholesale distribution sooner or later.
Non-public fairness agency L Catterton bought a majority stake in APC in March 2023.
The merchandise are made in France, and the corporate claims all are made with components of at the very least 98 p.c pure origin. The corporate beforehand launched a limited-edition fragrance referred to as Maintain in 2012.
Study extra:
The Thinking Behind Beauty’s Latest M&A Wave
With a restricted variety of targets available on the market, strategics and personal fairness corporations are dashing to snap up essentially the most promising manufacturers.
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