Philippe Pinatel Joins Merit Beauty as CEO

The corporate introduced Tuesday that the trade veteran will succeed Benefit’s founder Katherine Energy.

Pinatel joins Benefit from MAC Cosmetics, the place he served as international president since 2020. He beforehand held positions at Sephora and Guerlain.

Benefit launched in 2021 and specialises in minimalist magnificence routines, which Energy dubbed the “5 Minute Morning.” The model grew to become a viral hit on TikTok through the peak of the “quiet luxurious” development final yr with its Minimalist Complexion Stick, Flush Balm blush and Solo Shadow eyeshadow topping the model’s best-seller checklist. The label counts Sephora as a retail associate however it’s direct-to-consumer enterprise is booming, with practically half of all orders positioned on the model’s web site. L Catterton took a stake within the enterprise in 2021. According to sources, Merit expects retail sales to reach $150 million in 2024.

Energy will retain her function because the model’s chairperson.

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