Chloe & Halle Bailey Sparkle in Pandora’s Be Love Ads

In a hanging monochromatic palette, Pandora’s BE LOVE marketing campaign for 2024 evokes the essence of common love and self-expression by means of its newest jewellery. The commercials highlight world model ambassadors Chloe and Halle Bailey, together with Selma Blair, every bringing their distinctive aura to the forefront.

Pandora Be Love 2024 Marketing campaign

With expressions that resonate with heat and pleasure, they’re the epitome of the jewelry brand’s message—love as an motion, a selection, and a lifestyle.

The marketing campaign’s visible narrative is additional enriched by the presence of fashions Sasha Pivovarova, Salem Mitchell, Jocelyn Corona, Thara, and couple Aviana McClish and Colin Alexander.

Their black and white portraits echo the timeless class of Pandora’s choices, from the luster of sterling silver to the glow of 14k gold, the distinctive attraction of Murano glass, and the fashionable contact of lab-grown diamonds.

The selection of monochrome washes the marketing campaign with a traditional but up to date really feel, highlighting the jewellery’s element and design with out the distraction of colour.

Following the profitable Diamonds for All campaign, BE LOVE continues Pandora’s inclusive and numerous illustration trajectory, celebrating the individuality and shared human experiences that join us all.