Brown Girl Jane Wins The Fifteen Percent Pledge’s Inaugural Sephora Grant

Brown Woman Jane makes status fragrances with claims round temper enhancement, in addition to having vegan and cruelty free credentials. It was based in 2019 by Malaika Jones, alongside co-founders Tai Beauchamp and Nia Jones.

Based in 2020, The Fifteen Percent Pledge is an American non-profit based by Aurora James that challenges retailers to dedicate a minimum of 15 p.c of their shelf area to Black-owned manufacturers. Sephora was the primary main retailer to make the pledge in June 2020, and has since doubled its assortment of Black-owned manufacturers, reaching the 15 p.c benchmark in status haircare in 2023.

The LVMH-owned retailer additionally agreed to create a grant, providing each a money worth and a year-long mentorship program. Brown Woman Jane is a earlier graduate of Sephora’s Speed up model incubation programme and beat out greater than 275 entrants to obtain the grant.

Artemis Patrick, president of Sephora North America, and Danessa Myricks, founding father of Danessa Myricks Magnificence, awarded Malaika Jones and Brown Woman Jane with the prize on the gala.

Study extra:

The Real Masterminds Behind the Body Care Boom

As particular merchandise or classes take off trade broad, it’s unclear if magnificence manufacturers or retailers are steering the ship.