Through the Lens of Timeless Cool

The Ray-Ban Icons marketing campaign is a convincing affirmation of fashion that transcends time. Captured by the lens of photographer Lucrezia Ganazzoli, the commercial paints a portrait of poise and self-assurance.

The monochromatic theme is a canvas, permitting the long-lasting eyewear to command consideration. With Valentin Caron and Adamu Bulus as the themes, the marketing campaign celebrates the timeless enchantment of Ray-Ban’s signature items, together with the Clubmaster eyeglasses and aviator sun shades.

Ray-Ban Icons Marketing campaign

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Artwork director Fedra Malara orchestrates a visible narrative that’s each up to date and traditional. The styling by Sissy Vian, that includes smooth leather-based jackets and refined turtlenecks, enhances the cool aesthetic of the eyewear.

Each frame is offered as a trend accent and an integral part of a person’s type identification. The marketing campaign skillfully showcases the flexibility of Ray-Ban icons, from the subtle black body eyeglasses to the distinct spherical body sun shades, every pair asserting its character inside the assortment.

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Ray-Ban’s tactile particulars, from the aviators’ delicate metalwork to the daring contours of the Clubmasters, are highlighted with distinctive readability. With a nod to the previous but firmly rooted within the current, this marketing campaign invitations onlookers to search out their classics amidst the modernity of right now’s trend panorama.

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