Luka & Clark Sabbat Take to Paris for DITA Campaign

The newest DITA eyewear marketing campaign unfolds in opposition to the enduring streets and intimate luxurious of Paris. It options Luka Sabbat and his father, Clark, a story as fascinating as the town itself. The cobblestones of Le Marais and the plush interiors of Lodge Costes are silent narrators of a narrative woven with threads of familial ties and sartorial finesse.

This marketing campaign celebrates the opening of DITA’s new flagship retailer within the coronary heart of Paris and the private historical past of Luka, whose youth within the metropolis infuse authenticity into every body captured.

Luka & Clark Sabbat for DITA Eyewear Marketing campaign

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The eyewear showcased is a masterclass in craftsmanship, with the EPILUXURY 13 sun shades taking middle stage. Their interchangeable lenses mirror the town’s transition from day to nighttime, embodying the flexibility that characterizes Parisian model.

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Luka, adorned with black-polished fingernails and his signature dreads, turns into the embodiment of latest stylish. The EPILUXURY 13 shades, a testomony to Japanese craftsmanship, are equipment and artifacts that inform a story of high quality and meticulous consideration to element.

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DITA’s marketing campaign celebrates high quality over branding, the artisanal over the economic. As Luka himself articulates, true luxurious is felt within the high quality of the contact, seen within the subtleties of design, and lived by the experiences they enrich.

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