Usher Fronts SKIMS Underwear Ad, Unveils New Colors

SKIMS unveils its newest marketing campaign with Usher on the helm, spotlighting the recent additions to its males’s underwear line. Recent from his Tremendous Bowl efficiency and Coming House album launch, Usher exudes a charismatic presence, showcasing the brand new shades of deep navy and oxblood.

Usher for SKIMS Underwear Commercial

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There’s an plain authenticity in Usher’s collaboration with Kim Kardashian and her SKIMS model, as he shares his real enthusiasm for the partnership. “Once I was requested to accomplice with SKIMS Males’s, I used to be so humbled,” the 45-year-old singer shares.

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This collaboration is a dialogue of help and shared imaginative and prescient, with Usher noting, “Kim’s been a longtime pal of mine who’s all the time been so supportive of my work, so the chance to collaborate collectively on a marketing campaign that helps each of our extremely anticipated launches made whole sense.”

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The marketing campaign builds on the momentum of SKIMS’ males’s line, launched final yr with an advertisement featuring athletes Shai Gilgeous-Alexander, Neymar Jr., and Nick Bosa. The continuity from the previous marketing campaign to the current is seamless but distinct, with Usher bringing his distinctive aptitude to the model’s evolving story.

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