Alexander McQueen & Seán McGirr Preview a New Era

Alexander McQueen previews the imaginative and prescient of recent inventive director Seán McGirr with a teaser marketing campaign. It marks a pivotal second that threads the model’s wealthy heritage into the material of its future.

This new chapter following the spring 2024 collection not solely honors the groundbreaking work of Lee McQueen but additionally reimagines it for as we speak’s world, mixing the previous with the current and future.

Set towards the magical backdrop of an historical pine forest, the marketing campaign exudes a Celtic ambiance that feels each ethereal and grounded.

Alexander McQueen by Seán McGirr Preview Marketing campaign

Right here, amidst the pure splendor, modeling icons and cherished buddies of the luxury designer brand Debra Shaw and Frankie Rayder take the highlight. A glimpse on the clothes exhibits relaxed tailoring, an embellished metallic gown, and pink tartan.

Adorned with chrome toy masks formed like skulls, a logo deeply embedded in McQueen’s identity, they embody the playful but profound spirit of the model. Whereas masking their id initially, these masks ultimately unveil a noble power, symbolizing the transformative energy of trend.

The revival of the unique McQueen emblem, crafted over three many years in the past by Lee McQueen himself, signifies a respectful nod to the model’s roots whereas steering it in the direction of new horizons.

This gesture of renewal and continuity is photographed with the lens of Tommy Malekoff, whose images, alongside Edward Quarmby’s artwork route, exhibits a brand new period for the storied label.